Proof
Campaigns run through our publisher network, with the objective, the approach and what happened. Where a number is not public, we say what the campaign did without one.
The biggest one we have run
Destination Gold Coast: 39 trusted publishers, 370 pieces of content across four campaigns, one brand story told in each publisher's own voice to the readers who trust it. This is the shape of a multi-publisher campaign, run years before an AI model was reading it.
16 December 2024 · 2 min read
Expert-led editorial across five beauty titles, repositioning a heritage brand’s new serum for skincare buyers under 45. The Sitchu review held 94% of its viewers to the end.
30 August 2024 · 3 min read
Four purpose-led publishers, two arguing the ethics and two reviewing the products, separating the brand from everyone making the same claim. Primer held readers past two minutes.
16 December 2024 · 2 min read
Recipe-led content on three food and lifestyle publishers, reframing a familiar bread as an everyday ingredient. Parents wrote under the recipes that they would make them.
2 October 2024 · 3 min read
Six pieces across five lifestyle titles, moving a premium beer out of special occasions and into everyday ones. Readers left more than 500 comments on articles about a beer.
28 May 2024 · 2 min read
Two publishers taking a breakfast cereal out of the bowl and into recipes. The cheesecake video passed 1.5 million views.
29 August 2024 · 2 min read
Eight publishers chosen for their environmental audiences, recruiting everyday Australians into the census. 17,000 article views and 370 hours of reading time.
17 December 2024 · 3 min read
Six publishers their readers already trusted, taking on the question of whether cashback is too good to be true. Almost 700 clicks went to the sign-up page in four days.
14 October 2024 · 3 min read
Shoppable festive guides and summer video across three publishers, putting a value liquor retailer in the middle of the season. The Daily Mail articles alone held 101 days of attention.
5 April 2025 · 2 min read
Thirteen pieces across eight publishers, taking a new Prime Video integration to entertainment audiences Foxtel’s own network does not reach. Returning to readers who had engaged once lifted the view rate by 20%.
5 April 2025 · 2 min read
Four lifestyle publishers, each describing a different side of a themed pub, before it opened and after. Readers tagged friends and made weekend plans in the comments.
31 July 2024 · 3 min read
Thirty-nine publishers producing 370 pieces across four campaigns, making the case for a Gold Coast that is not only school holidays and Schoolies.
What agencies say
For independent agencies, media partnerships are high value but often resource-intensive to manage. Avid meaningfully improves how partnerships can be planned, managed and delivered.
Over the past three years, Avid Collective's discovery tool has been integral to how we deliver integrated brand strategies for clients. It enables us to identify high-value publisher partnerships aligned to priority growth audiences, helping drive meaningful new-to-brand growth for our clients.
Managing everything through the platform took the back and forth out of discussions and approvals and significantly improves the ease of running content campaigns.
The platform made implementing our recent branded content campaign so easy. Its intuitive task management and production tools ensured all steps were completed on time, and all stakeholders had full visibility across every stage of the process.
Gold, Native Advertising Platform/Network of the Year, 2025. Awarded by the Native Advertising Institute.
See how your brand appears in AI answers, and where trusted publisher content can strengthen its visibility.
