FAQ's
The questions we get asked most
From brands, and from the agencies planning on their behalf
Still have questions?
Isn't this just better SEO?
SEO and AI visibility are two halves of one job. Domain authority, a backlink score, predicts almost nothing about whether AI cites a brand. The measured correlation is close to zero (Surfer, July 2026). SEO keeps your own pages in shape. AI visibility gets your brand into the pages you do not own, which is what the answer is built from.
Can't we just fix our own website?
Your own site accounts for a small share of the citations that decide these answers. Independent editorial on pages you do not own accounts for most of them. Keep doing owned content, but it will not move the answer on its own.
Isn't this just PR?
PR earns coverage by pitching, so nothing is agreed in advance and the claim and the timing are out of your hands. Our placements are booked. You sign off the publishers and the claims before we approach anyone, and you see every draft.
How is this different from an AI visibility tool?
Monitoring tools are diagnosis only. They can tell you that you have a problem. They do not have a publisher network or a production capability to fix it.
Why would independent publishers run our brief?
We have been placing editorial-standard content across these publishers since 2016, long before an AI model was reading it. We choose each publisher for the claims it can credibly carry, and the editor still has the final say on the piece.
How do we know it's working?
The same questions used to find the gap are tracked daily against four measures: how often you are named, how early, your share of voice, and how positive the language is when your brand is described. You get a summary on your cadence and a full re-read against baseline every 13 weeks.
Does the report cost anything?
No. The AI Visibility Report is free, and it comes back within a week of you sending the form.
Which AI engines do you read?
ChatGPT, Perplexity, Gemini and Google AI Overviews. We add engines as your buyers start using them.
Who writes the content?
The publishers do, to a brief. Editorial independence is what makes a citation count. We set the claim, the names and facts that have to appear, and the standard. The publisher writes the piece.
How long does a campaign take?
Set up in weeks one and two, production in weeks three to six, and pieces live from week seven. The full read against baseline runs at 13 weeks.
Do we have to run the whole thing through Avid?
No. Full journey means we run it end to end. Embedded support means we plug into the teams already doing the work, wherever they have got to.
Which markets do you work in?
Australia and the UK, with an office in each: Sydney and London. The publisher network covers both.
Is AI recommending your brand?
See how your brand appears in AI answers, and where trusted publisher content can strengthen its visibility.