Campaigns
One clear goal. Trusted publishers. Measurable change.
We turn your third-party citation strategy into a coordinated publisher campaign, then track how AI recommendations change against your baseline.
What's included
One consistent brand story, reinforced across trusted publishers.
We coordinate the strategy, publishers, content and measurement as one campaign, building credible third-party evidence around the claims you want AI to recognise.
Campaign strategy
The purchase questions, claims, publisher mix and campaign goal agreed upfront.
Publisher briefing and content creation
A tailored mix of publisher-produced articles, each carrying the claims it can credibly support.
Review and approval
You review the publisher plan and every article before anything goes live.
Measurement and optimisation
Daily tracking against your baseline, with reporting and in-flight refinement throughout the campaign.
The campaign process
From strategy to live, in three clear phases.
Your team has two key approval points. We coordinate everything else with the publishers.
Weeks 1-2
Plan
We turn the strategy into a campaign plan covering the claims, publishers, content angles and timing.
You approve the campaign plan.
Weeks 3-6
Create
We brief each publisher, coordinate production and quality-check the content before it reaches you.
You review and approve every article.
Week 7 onwards
Publish and optimise
The content goes live across the agreed publishers. We track performance against your baseline and refine the campaign where the data identifies an opportunity.
Measurement
Measured against the same questions from day one.
Before launch, we establish your baseline across the purchase questions the campaign is designed to influence. Once the content is live, we run those same questions again to see what changes.
Daily tracking
We monitor the same questions and AI answers throughout the campaign.
Always-on visibility
Your dashboard shows movement as new data lands.
Campaign reporting
You receive regular reporting on the goal selected for your campaign.
Full campaign read
At the end of the measurement period, we compare results with your baseline and show what changed.
The campaign is judged against the goal agreed at the start, while the other three measures remain tracked for any change.
Talk to us about a campaign.
Talk to usIs AI recommending your brand?
See how your brand appears in AI answers, and where trusted publisher content can strengthen its visibility.