Campaigns
One clear goal. Trusted publishers. Measurable change.
We turn your AI visibility strategy into a coordinated campaign across trusted publishers, built around the claims you want your brand to be known for and measured against your starting point.
What's included
One consistent brand story, reinforced across trusted publishers
Campaign strategy
Together, we define the question set, priority claims, publisher mix and campaign goal before work begins.
Publisher briefing and content creation
We brief and coordinate publisher-produced articles, each carrying the claims it can credibly support.
Review and approval
You review the publisher plan and every article before anything goes live.
Measurement and optimisation
We track changes in AI answers against your baseline, report on your campaign goal and refine the campaign as it runs.
The campaign process
From strategy to live, in three clear phases.
Your team has two key approval points. We coordinate everything else with the publishers.
Weeks 1-2
Plan
We turn the strategy into a campaign plan covering the claims, publishers, content angles and timing.
You approve the campaign plan.
Weeks 3-6
Create
We brief each publisher, coordinate production and quality-check the content before it reaches you.
You review and approve every article.
Week 7 onwards
Publish and optimise
The content goes live across the agreed publishers. We track performance against your baseline and refine the campaign where the data identifies an opportunity.
Measurement
Measured against the same questions from day one.
Before launch, we establish your baseline across the question set the campaign is designed to influence. Once the content is live, we run those same questions again to see what changes.
Daily tracking
We monitor the same questions and AI answers throughout the campaign.
Always-on visibility
Your dashboard shows movement as new data lands.
Campaign reporting
You receive regular reporting on the goal selected for your campaign.
Full campaign read
At the end of the measurement period, we compare results with your baseline and show what changed.
Each campaign has one primary goal: improving your brand's visibility, position, share of voice or sentiment in AI answers. We measure progress against that goal while tracking all four throughout the campaign.
Already have your own AI visibility analysis?
We work from your existing analysis to develop the publisher mix, priority claims and content approach. Then we manage campaign delivery across our trusted publisher network and measure how your brand appears in AI answers against an agreed baseline.
Is AI recommending your brand?
See how your brand appears in AI answers, and where trusted publisher content can strengthen its visibility.