Strategy
Built for your brand
Every recommendation is tailored to your brand and grounded in your own tracked data. We show you where the opportunity lies and how trusted publisher content can grow your visibility in AI recommendations.
The report
What we track in your free report.
We track the questions real consumers ask, the answers AI gives and the claims shaping those recommendations. This reveals where your brand is visible, where competitors are winning and where you have an opportunity to grow.
What we track
Question
The prompt put to the AI assistant. Written the way a buyer would actually ask it.
“Which coffee machine should I buy for a small office?”
One of the 100+ we track for your category.
Answer
What the assistant said back. Ask it ten times, and the answers aren't identical.
- Competitor A
- Competitor B
- Competitor C
- your brand
Your brand named in 6 of 30 answers to this question.
Claim
A specific statement made about a brand or product.
“Grinds, doses and cleans itself, so nobody needs training.”
Is a claim. Provable, and specific to one machine.
What we conclude
Opportunity
An answer we believe can be changed, and a reason to think so.
Getting your brand into that shortlist answer is an opportunity. Every recommendation in your report is one of these.
Our judgement, not a measurement.
An illustration, not a real result.
The method
How we build your third-party citation strategy.
Tracking where your brand shows up is the easy part. Knowing what to do next is the hard part.
- 01
Identify the visibility opportunity
We pinpoint where your brand is being recommended, where competitors are winning and which purchase questions have room to shift the outcome.
- 02
Map the citation landscape
We identify the third-party sources shaping AI answers, the publishers cited repeatedly and the sources supporting competitor recommendations.
- 03
Define what needs to change
We determine which topics and claims your brand needs to strengthen, and where AI lacks credible third-party evidence to draw from.
- 04
Build the content and publisher approach
We identify the right publishers to carry each claim, then define the content and narratives needed to build a consistent, credible third-party presence.
Four campaign types
Four campaign types. One clear priority.
Every campaign is built around one of these four opportunities. We assess all four in your report and recommend the one with the greatest potential to shift. The other three stay tracked, so you can see if anything changes.
This keeps your investment focused and gives you one clear outcome to measure.
Visibility
“AI never mentions us.”
Your brand is missing from relevant answers. We build coverage across more of the purchase questions that matter.
The goal: Get mentioned.
Position
“AI mentions us, but fifth.”
Your brand appears, but below the alternatives. We strengthen the third-party evidence supporting a more prominent recommendation.
The goal: Move up.
Share of voice
“AI always recommends our rival.”
A competitor dominates the answers that matter. We target the purchase questions where your brand has a credible opportunity to compete.
The goal: Increase your share.
Sentiment
“AI says the wrong things about us.”
Your brand is associated with the wrong attributes. We build credible third-party evidence around the claims you want AI to recognise.
The goal: Be known for the right things.
The selection logic
How we choose the right campaign
We start with two questions.
- 01
Data confidence
Is there enough data?
We need enough tracked appearances to form a reliable view of your brand's visibility.
- 02
Opportunity
Is there a meaningful opportunity to improve?
We compare your performance with the brands you compete against to identify a clear, achievable opportunity.
When both criteria are met, we recommend the campaign with the clearest opportunity to make a measurable difference.
See how your campaign will run
CampaignsIs AI recommending your brand?
See how your brand appears in AI answers, and where trusted publisher content can strengthen its visibility.