Direct media partnerships
One brief. Every partner worth talking to.
Collab Platform is the shared workspace where you and your media partners plan, brief and run the work in one view.
The category
The channel readers choose to read.
The channel covers branded content, sponsorships, editorial integrations, talent-led campaigns, custom formats, video, audio and events. Buyers still run them by email, one partner at a time. Collab Platform puts that work in one place.
What you can do
Find the partner, brief them, compare the responses and run the work in one place.
- 01
Discover partners
Publisher profiles, case studies and live opportunities across 600+ media brands in Australia and the UK, in front of you while you are still planning.
- 02
Brief once
One structured brief to one partner or many. You set what every response has to include, so the replies come back in a shape you can compare.
- 03
Compare side by side
The KPI grid lines responses up. The AI Compare tool reads them for you and scores them. The final call is always yours.
- 04
Deliver together
Both sides see the same stages, so approvals, drafts and go-live dates stop living in email threads.
- 05
Measure
One report across every partner, so you can answer whether the content worked.
600+ media brands in the network
The relationships stay yours.
Collab Platform does not trade media, and nobody buys through it. Every partner on it is a media owner you approach directly, and their sales teams stay in the conversation.
What agencies say
Less back and forth, more visibility.
The platform made implementing our recent branded content campaign so easy. Its intuitive task management and production tools ensured all steps were completed on time, and all stakeholders had full visibility across every stage of the process.
Managing everything through the platform took the back and forth out of discussions and approvals and significantly improves the ease of running content campaigns.
It makes the content partnerships channel more accessible to buyers across the industry, allowing both creative and media teams to elevate it within a brand's media mix, solving real problems for our clients.
Collab Sessions
Where the conversations start in person.
Curated meetings that bring media partners, agency teams and advertisers together around the plans they are working on now. The partners you meet are in the platform, so the conversation carries straight into a brief.
Already on the platform?
Send your next brief through the platform.
Create an account, find the partners that fit, and send one brief to all of them. The guides walk you through it.