2 November 2025 · 1 min read
Avid Collective Founder & CEO Luke Spano speaks with Mumbrella about how greater collaboration between publishers, agencies and advertisers could grow the whole industry.
“Today, with attention scarcer than ever, these partnerships should be more valuable than ever. But the truth is, they’re ‘too hard’ to bring to life. The media partnerships ecosystem is fragmented, inefficient, and slowing everyone down”
Read the full article on Mumbrella.
10 September 2026 · 6 min read
Before any engine can quote your title, the page has to clear conditions that have nothing to do with the writing. The six that decide it, the two halves of a quotable page, and the crawler distinction most robots.txt files have never made.
10 September 2026 · 6 min read
OpenAI's own documentation says a sponsored placement sits below the answer and cannot change it. That makes the ad and the recommendation two different purchases, out of two different budgets.
9 September 2026 · 6 min read
The largest kind of source in an AI answer is often one nobody can buy. Here is the subtraction that shows what is actually left to commission in your category.
See how your brand appears in AI answers, and where trusted publisher content can strengthen its visibility.
