Avid Collective

AI visibility

Avid helps brands getrecommended by AI.

One consistent brand story, told through content partnerships with publishers AI already trusts.

Asked

Which coffee machine should I buy for a small office?

Answer

For a small office, a fully automatic machine is the practical choice: it grinds, doses and cleans itself, so nobody needs training.

Reviewers consistently rate your brand highly for reliability and ease of use, and it is the model most often recommended for shared spaces.

Sources

  • 1Independent review
  • 2Trade title
  • 3Lifestyle publisher
  • 4Comparison site
An illustration of the answer worth winning: your brand recommended, with trusted publishers reinforcing why.

Why publishers

Trusted publishers have always shaped decisions. Now, they're shaping AI answers.

90%

of the sources AI cites when answering are ones the brand does not control.

only 10.15% of citations go to brand-owned domains.

Source: Foundation Marketing and AirOps, May 2026. Market not stated.

Why it matters

The biggest opportunity to improve your AI visibility sits beyond your own website.

If trusted third parties aren't reinforcing your brand, AI is more likely to recommend someone else.

Why Avid

The end-to-end strategy and execution partner helping brands build AI visibility across trusted publishers.

Avid combines content expertise, publisher scale and purpose-built technology to tell a consistent, credible brand story across the sources AI trusts.

  • A story AI can understand and repeat

    Ten years of content and editorial expertise, applied to the claims your brand needs to be known for.

  • The right publishers, at scale

    We bring together the right mix from a network of 800+ publishers, tailored to your brand, category and market.

  • One campaign, no complexity

    Plan, approve, deliver and measure multi-publisher campaigns through one purpose-built platform.

Publishers we work with

  • Travel at 60
  • Starts at 60
  • Refinery29
  • Women's Agenda
  • New Idea
  • IFA
  • Golf Australia
  • Top Gear Australia
  • GRAZIA
  • City Hub
  • Australian Geographic
  • The Music
  • Mumtastic
  • Culture Feed
  • We Got This Covered
  • Destructoid
  • The New Zealand Herald
  • Girlfriend
  • This Weekend
  • New Idea Food
  • Women's Weekly Food
  • Glam Adelaide
  • Healthy Food Guide
  • Punkee
  • Your Money Your Life
  • That's Life
  • SALife
  • Student Edge
  • So Binge
  • Mum's Lounge
  • frankie
  • Australian Mountain Bike
  • Flow Mountain Bike
  • Mashable
  • Zero Tackle
  • Green + Simple
  • Signature Luxury Travel & Style
  • InStyle
  • The Women's Game
  • Dog Time
  • Adore Home
  • Making Home
  • Street Machine
  • SuperHeroHype
  • Marie Claire
  • Betoota Advocate
  • TechFinitive
  • Homes To Love
  • Now To Love
  • PC Mag
  • Happy Mag
  • Boss Hunting
  • RUSSH
  • Australian Men's Health
  • Australian Women's Health
  • So Perth
  • Perth is OK!
  • BusinessDesk
  • Centennial
  • The Wall Street Journal
  • FTBL
  • Craft Cartel
  • Vacations & Travel
  • Luxury Travel
  • Daily Mail
  • AWOL
  • Home Beautiful
  • HRM
  • Go Ask Mum
  • The Guardian
  • Marion's Kitchen
  • Exceptional Alien
  • Beauty Heaven
  • IGN
  • ICON
  • PC Invasion
  • Digital Nation
  • Prevention
  • CRN
  • Gizmodo
  • Flying Solo
  • Yahoo
  • Where To
  • Australian Muscle Car
  • Which Car?
  • I Quit Sugar
  • The Roar
  • HR Leader
  • Business Insider
  • Finder
  • Zero Hanger
  • Lifehacker
  • Executive Traveller
  • Gourmet Traveller
  • PRIMER
  • Organic Gardener
  • Basketball Forever
  • Star Observer
  • Gamepur
  • Music Feeds
  • Caravan & Camping with Kids
  • Holidays With Kids
  • Care for Kids
  • Forbes
  • Your Life Choices
  • Pro Game Guides
  • The Design Files
  • The New York Times
  • Los Angeles Times
  • National Indigenous Times
  • Style Magazines
  • Missing Perspectives
  • Melbourne Things
  • Sydney Things
  • Two Broke Chicks
  • Mouths of Mums
  • Better Homes & Gardens
  • COSMOS
  • Business Builders
  • We Are Explorers
  • Bounty Parents
  • The Sporting News
  • Ticker News
  • iTnews
  • Unidays
  • Zero Wicket
  • Thriving Planet
  • The Fashion Spot
  • Pulse Hobart
  • Add To Cart
  • Common Sport
  • Urban List
  • The Escapist
  • South China Morning Post
  • Time Out
  • So Where Next
  • Sitchu
  • Kotaku
  • Beauty Crew
  • Life Without Andy
  • Startup Daily
  • Investor Daily
  • Accountants Daily
  • INDaily
  • Attack of the Fanboy
  • Total Beauty
  • The Squiz

One strategy. One accountable partner. One credible story, built for AI visibility.

Why Avid

What our agency partners say

Trusted by the teams behind leading brands.

  • Managing everything through the platform took the back and forth out of discussions and approvals and significantly improves the ease of running content campaigns.

    Olivia Pellegrino

    Investment Manager, Mindshare

    Mindshare
  • The platform made implementing our recent branded content campaign so easy. Its intuitive task management and production tools ensured all steps were completed on time, and all stakeholders had full visibility across every stage of the process.

    Jo Marini

    Client Director, Initiative

    Initiative
  • For independent agencies, media partnerships are high value but often resource-intensive to manage. Avid meaningfully improves how partnerships can be planned, managed and delivered.

    Joel Trethowan

    MD, Alchemy One

    Alchemy One
RecognisedNative Advertising Awards, Gold Winner

Gold, Native Advertising Platform/Network of the Year, 2025. Awarded by the Native Advertising Institute.

Is AI recommending your brand?

See how your brand appears in AI answers, and where trusted publisher content can strengthen its visibility.

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