3 June 2025
Branded content has always had one big advantage: it earns attention. It doesn’t interrupt—it invites. But even the most compelling content can fall flat if it […]
3 June 2025
Introduction Amplification is no longer optional, it’s a strategic lever for unlocking campaign scale, improving margin, and winning more briefs. But how you amplify matters. Many […]
27 May 2025
Why This Matters Advertisers increasingly expect campaigns to deliver against specific KPIs—from article views and reach, to dwell time and engagement. That means it’s not enough […]
27 May 2025
The Temptation to Discount In a crowded market, it’s easy to think a sharp discount will help you win the brief. And sometimes it does. But […]
27 May 2025
From One Plan to Smart Choice Making When responding to a brief, it’s tempting to land on a single solution. But offering multiple tailored proposal options, […]
27 May 2025
How to Use Amplification, Product Bundling, and Brand Lift to grow $20K proposals to $40K, $75K, and beyond—without more production. Introduction Stretch options give publishers a […]
23 May 2025
Purpose: How to Position Multi-Channel Amplification to to your clients To help your team confidently explain AmpPlus to clients—highlighting how it complements your owned audience while […]
14 May 2025
We know publishers want their branded content to go further — and with AmpPlus, it can. When you activate off-network amplification, your written content gets pushed […]
22 April 2025
Struggling To Scale Branded Content Beyond Your Own Audiences? Meet Avid PubSuite’s AmpPlus This video walks through how to maximise your campaign deliverables and guarantees with […]