28 May 2024
Coco Pops is a brand that everyone knows, it has an element of nostalgia and is loved by kids and kids at heart. Coco Pops wanted […]
3 June 2025
Branded content has always had one big advantage: it earns attention. It doesn’t interrupt—it invites. But even the most compelling content can fall flat if it […]
3 June 2025
Introduction Amplification is no longer optional, it’s a strategic lever for unlocking campaign scale, improving margin, and winning more briefs. But how you amplify matters. Many […]
27 May 2025
Why This Matters Advertisers increasingly expect campaigns to deliver against specific KPIs—from article views and reach, to dwell time and engagement. That means it’s not enough […]
27 May 2025
The Temptation to Discount In a crowded market, it’s easy to think a sharp discount will help you win the brief. And sometimes it does. But […]
27 May 2025
From One Plan to Smart Choice Making When responding to a brief, it’s tempting to land on a single solution. But offering multiple tailored proposal options, […]
27 May 2025
How to Use Amplification, Product Bundling, and Brand Lift to grow $20K proposals to $40K, $75K, and beyond—without more production. Introduction Stretch options give publishers a […]
23 May 2025
Purpose: How to Position Multi-Channel Amplification to to your clients To help your team confidently explain AmpPlus to clients—highlighting how it complements your owned audience while […]
14 May 2025
We know publishers want their branded content to go further — and with AmpPlus, it can. When you activate off-network amplification, your written content gets pushed […]
22 April 2025
Struggling To Scale Branded Content Beyond Your Own Audiences? Meet Avid PubSuite’s AmpPlus This video walks through how to maximise your campaign deliverables and guarantees with […]
22 April 2025
Tired of chasing spreadsheets and building reports by hand? Meet Avid PubSuite’s Automated Reporting Tool This video shows how Avid’s tool automates the entire process; pulling […]
5 April 2025
Brand Overview and Campaign Goal Foxtel aimed to amplify the reach and engagement of their new Amazon Prime Video integration beyond their existing NewsCorp audience. The […]
5 April 2025
Brand Overview and Campaign Goal Netflix sought to generate mass awareness and real-world foot traffic for a unique activation in Melbourne: the Who’s Watch Inn, a […]
1 April 2025
The modern digital publisher faces a paradox. While content creation and distribution have evolved dramatically over the past decade, the process of selling that content to […]
1 April 2025
“Did the content work?”, the dreaded question you’ve probably been asked if you’ve run any sort of content campaign or content led marketing initiative. The reason […]
1 April 2025
Why Branded Content Is Set to Become the World’s Leading Ad Channel – And Only Publishers Can Own It
Branded content isn’t just another advertising format. It’s fast emerging as the most valuable channel in the ad ecosystem—and here’s the kicker: only publishers can truly […]
1 April 2025
Branded content has long promised advertisers something traditional formats can’t: the ability to connect with audiences through storytelling that captures attention, sparks emotion, and delivers meaningful […]
22 March 2025
As the cost of living continues to rise, Australians are cutting back and streaming subscriptions are often first on the chopping block. With ad-supported models gaining […]
21 March 2025
Want to win more briefs, reduce delivery risk, and guarantee performance across your branded content campaigns? That’s exactly what AmpPlus is designed to help you do. […]
21 March 2025
Introduction In today’s fast-paced media landscape, successful publishers aren’t just competing on content quality—they’re differentiating themselves through operational excellence. At the heart of this transformation lies […]
21 March 2025
Introduction In the competitive landscape of media publishing, clinging to manual reporting methods isn’t just inefficient—it’s holding resources that can be better spent towards growth. The […]
21 March 2025
Introduction In the fast-paced world of digital publishing, time is one of your most valuable resources. As a publisher, your team is likely juggling multiple hats, […]
21 March 2025
The Time Trap No One Talks About In the fast-paced world of publishing, time is one of your most precious resources. Every hour spent manually compiling […]
16 March 2025
When working on proposals for media agencies, publishers face significant costs in pitching for work. The competitive tender process means that for every proposal submitted, there […]
4 March 2025
Publishers often struggle with reactive amplification strategies that both underquote high-performing campaigns, and overspend on those that underdeliver. A reactive amplification strategy not only undermines proposal […]
4 March 2025
For many publishers, branded content amplification (boosting content reach via programmatic or social ads) is often an afterthought, something decided reactively once a campaign is live. […]
15 January 2025
Introduction The beauty industry is evolving rapidly, fueled by consumers seeking tailored solutions, authenticity, and impactful storytelling. Engaging beauty audiences requires addressing their specific concerns, needs, […]
18 December 2024
Introduction The FMCG category is one of the most dynamic yet challenging spaces for brands to stand out. With fragmented buyer personas, growing price sensitivity, and […]
17 December 2024
Brand and Campaign Objective Cashrewards, a leading Australian cashback platform, partnered with Avid Collective to address two key goals: strengthening brand trust and increasing recall during […]
16 December 2024
Brand Overview and Campaign Goal L’Oréal Paris, a renowned heritage brand in the global beauty industry, embarked on a mission to capture the attention of younger […]
16 December 2024
Brand Overview and Campaign Goal Tip Top Thins, known for their light, health-conscious profile, set out to inspire shoppers to see it as more than just […]
16 December 2024
Introduction Mums are a dynamic and influential audience, often the linchpin of household decision-making. Yet, for advertisers, engaging this group is no small feat. Mums juggle […]
16 December 2024
Introduction Born into the digital age, Gen Z has grown up with constant access to technology and a world of limitless content. This diverse, tech-savvy generation […]
11 December 2024
At Avid, we’re building the home of native content. We’re doing this because we believe native content will become the world’s leading advertising channel. And we […]
11 December 2024
One of the most common questions we hear is ‘but what actually IS branded content?’. To be clear, we aren’t talking about just branded ads here […]
11 December 2024
We’re excited to unveil Campaign Manager, a unified platform that streamlines the entire content campaign process for publishers, from start to finish. This tool is designed […]
11 December 2024
We’re excited to introduce Campaign Builder, a powerful tool designed to transform how publishers create and manage content campaigns. With its intuitive ‘shopping cart’ experience, your […]
11 December 2024
We’re excited to launch Avid’s Automated Reporting tool, designed specifically for publishers to streamline operations with an all-in-one reporting dashboard that consolidates data from third-party platforms […]
11 December 2024
We’re excited to introduce the AmpPlus, designed to help publishers take their content campaigns to the next level by efficiently managing multi-channel off-network amplification. This tool […]
14 October 2024
In the lead-up to Christmas 2023, The Bottle-O partnered with Avid Collective to position itself as the top choice for Australians when purchasing alcohol. With the […]
2 October 2024
Meet Tim Ashelford from We Are Explorers We chatted with Tim, Managing Director at We Are Explorers, about their innovative formats, upcoming projects, becoming a B […]