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28 May 2024

Case Study: How Branded Content Helped Coco Pops Engage Consumers Beyond The Bowl

Coco Pops is a brand that everyone knows, it has an element of nostalgia and is loved by kids and kids at heart. Coco Pops wanted […]
22 April 2025

Introduction to AmpPlus Video

Struggling To Scale Branded Content Beyond Your Own Audiences? Meet Avid PubSuite’s AmpPlus This video walks through how to maximise your campaign deliverables and guarantees with […]
22 April 2025

Automated Reporting Demo Video

Tired of chasing spreadsheets and building reports by hand?  Meet Avid PubSuite’s Automated Reporting Tool This video shows how Avid’s tool automates the entire process; pulling […]
5 April 2025

Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences 

Brand Overview and Campaign Goal Foxtel aimed to amplify the reach and engagement of their new Amazon Prime Video integration beyond their existing NewsCorp audience. The […]
5 April 2025

Case Study: How Branded Content Created Hype and Extended Reach for Netflix’s Pub Activation

Brand Overview and Campaign Goal Netflix sought to generate mass awareness and real-world foot traffic for a unique activation in Melbourne: the Who’s Watch Inn, a […]
1 April 2025

The Future of Branded Content Sales is Here. This Is What It Looks Like

The modern digital publisher faces a paradox. While content creation and distribution have evolved dramatically over the past decade, the process of selling that content to […]
1 April 2025

How To Avoid Getting Asked If The Content Worked

“Did the content work?”, the dreaded question you’ve probably been asked if you’ve run any sort of content campaign or content led marketing initiative. The reason […]
1 April 2025

Why Branded Content Is Set to Become the World’s Leading Ad Channel – And Only Publishers Can Own It

Branded content isn’t just another advertising format. It’s fast emerging as the most valuable channel in the ad ecosystem—and here’s the kicker: only publishers can truly […]
1 April 2025

The Missing Link in Branded Content Growth. Accessibility for Advertisers

Branded content has long promised advertisers something traditional formats can’t: the ability to connect with audiences through storytelling that captures attention, sparks emotion, and delivers meaningful […]
22 March 2025

Why Branded Content Is the Answer to Streaming’s Biggest Challenges

As the cost of living continues to rise, Australians are cutting back and streaming subscriptions are often first on the chopping block. With ad-supported models gaining […]
21 March 2025

Your Guide To AmpPlus

Want to win more briefs, reduce delivery risk, and guarantee performance across your branded content campaigns? That’s exactly what AmpPlus is designed to help you do. […]
21 March 2025

3 Steps To Embrace Automation and Boost Your Reporting Efficiency

Introduction In today’s fast-paced media landscape, successful publishers aren’t just competing on content quality—they’re differentiating themselves through operational excellence. At the heart of this transformation lies […]
21 March 2025

Reporting Is Broken. Why Publishers Need To Rethink It

Introduction In the competitive landscape of media publishing, clinging to manual reporting methods isn’t just inefficient—it’s holding resources that can be better spent towards growth. The […]
21 March 2025

How Publishers Can Prove ROI to Advertisers in Every Campaign

Introduction In the fast-paced world of digital publishing, time is one of your most valuable resources. As a publisher, your team is likely juggling multiple hats, […]
21 March 2025

The Hidden Costs of Manual Reporting. Why Publishers Are Making the Switch to Automation

The Time Trap No One Talks About In the fast-paced world of publishing, time is one of your most precious resources. Every hour spent manually compiling […]
16 March 2025

Optimising Your Product Packages and Media Plans

When working on proposals for media agencies, publishers face significant costs in pitching for work. The competitive tender process means that for every proposal submitted, there […]
4 March 2025

Approaching a Proactive Amplification Strategy And How to Build Scalable Sales Packages For Your Sales Team 

For publishers looking to scale their branded content business, having a proactive amplification strategy is key. However, to execute this effectively, publishers must either partner with […]
4 March 2025

The Limitations Of Reactive Amplification And Why A Proactive Strategy Wins

Publishers often struggle with reactive amplification strategies that both underquote high-performing campaigns, and overspend on those that underdeliver.  A reactive amplification strategy not only undermines proposal […]
4 March 2025

The Power of a Proactive Amplification Strategy in Branded Content

For many publishers, branded content amplification (boosting content reach via programmatic or social ads) is often an afterthought, something decided reactively once a campaign is live. […]
15 January 2025

Why And How Branded Content Drives Consideration For Beauty Brands 

Introduction The beauty industry is evolving rapidly, fueled by consumers seeking tailored solutions, authenticity, and impactful storytelling. Engaging beauty audiences requires addressing their specific concerns, needs, […]
18 December 2024

How FMCG Brands Can Win Consumer Attention With Branded Content

Introduction The FMCG category is one of the most dynamic yet challenging spaces for brands to stand out. With fragmented buyer personas, growing price sensitivity, and […]
17 December 2024

Case Study: How Branded Content Helped Cashrewards Build Trust And Increase Consideration 

Brand and Campaign Objective Cashrewards, a leading Australian cashback platform, partnered with Avid Collective to address two key goals: strengthening brand trust and increasing recall during […]
16 December 2024

Case Study: Repositioning L’Oréal Paris with Branded Content for the Bright Reveal Serum

Brand Overview and Campaign Goal L’Oréal Paris, a renowned heritage brand in the global beauty industry, embarked on a mission to capture the attention of younger […]
16 December 2024

Case Study: How Branded Content Reintroduced Tip Top Thins as a Versatile Kitchen Staple

Brand Overview and Campaign Goal Tip Top Thins, known for their light, health-conscious profile, set out to inspire shoppers to see it as more than just […]
16 December 2024

Beyond Traditional Ads: Building Trust with Mums Through Branded Content

Introduction Mums are a dynamic and influential audience, often the linchpin of household decision-making. Yet, for advertisers, engaging this group is no small feat. Mums juggle […]
16 December 2024

Why Branded Content is the Ultimate Way to Engage Gen Z

Introduction Born into the digital age, Gen Z has grown up with constant access to technology and a world of limitless content. This diverse, tech-savvy generation […]
11 December 2024

Why Avid Is The Easiest Way To Work With Publishers

At Avid, we’re building the home of native content. We’re doing this because we believe native content will become the world’s leading advertising channel. And we […]
11 December 2024

What Is Branded Content?

One of the most common questions we hear is ‘but what actually IS branded content?’. To be clear, we aren’t talking about just branded ads here […]
11 December 2024

Introducing Campaign Manager: The Ultimate Solution for Streamlining Your Content Campaigns

We’re excited to unveil Campaign Manager, a unified platform that streamlines the entire content campaign process for publishers, from start to finish. This tool is designed […]
11 December 2024

Introducing Campaign Builder: Simplify and Streamline Your Content Campaigns

We’re excited to introduce Campaign Builder, a powerful tool designed to transform how publishers create and manage content campaigns. With its intuitive ‘shopping cart’ experience, your […]
11 December 2024

Introducing Automated Reporting for Publishers: Streamline Your Campaign Insights

We’re excited to launch Avid’s Automated Reporting tool, designed specifically for publishers to streamline operations with an all-in-one reporting dashboard that consolidates data from third-party platforms […]
11 December 2024

Introducing AmpPlus: Boost Your Campaign Reach with Confidence

We’re excited to introduce the AmpPlus, designed to help publishers take their content campaigns to the next level by efficiently managing multi-channel off-network amplification. This tool […]
14 October 2024

Case Study: How The Bottle-O Used Emotion To Create Lasting Summer Memories 

In the lead-up to Christmas 2023, The Bottle-O partnered with Avid Collective to position itself as the top choice for Australians when purchasing alcohol. With the […]
2 October 2024

Publisher Spotlight: Re-discovering the Outdoors with We Are Explorers

Meet Tim Ashelford from We Are Explorers We chatted with Tim, Managing Director at We Are Explorers, about their innovative formats, upcoming projects, becoming a B […]
2 October 2024

Case Study: How Branded Content Helped Peroni Build Brand Salience and Elevate Everyday Moments

In Winter 2023, Peroni partnered with Avid Collective to support their “Live Every Moment” brand campaign. The goal was to ensure consistency across multiple publishers and […]
30 August 2024

Case Study: How The Body Shop Championed Changemaking Beauty with Branded Content

The Body Shop is renowned for its ethical and sustainable approach to beauty. However, in a market crowded with brands making similar claims, The Body Shop […]
29 August 2024

Case Study: How Branded Content Helped Citizens of the Great Barrier Reef Educate & Inspire Audiences 

Citizens of the Great Barrier Reef (CGBR) is a renowned not-for-profit organization dedicated to preserving the world’s largest coral reef system. With a mission to drive […]
28 August 2024

Single Product Spotlight: UrbanList Community Q&A Social & Article Package

Key Features and Benefits: For brands who are looking to connect with culture seekers across Australia and New Zealand, Urbanlist’s Community Q&A Social & Article Package […]
31 July 2024

Case Study: How Destination Gold Coast Used Branded Content to Shift Perceptions

The Gold Coast is synonymous with sunshine, long white sand beaches, School Holidays and Schoolies. Unfortunately this has presented a challenge for the Destination Gold Coast […]
31 July 2024

How To Maximise the Benefits of Student Edge’s Content Creator Network

Connecting with those younger than Gen Z requires authenticity and relatability. That’s why this week we’re offering an explainer of Student Edge’s Content Creator Network product. […]
31 July 2024

Single Product Spotlight: Showcasing Boss Hunting’s On Location Vertical Video Content

Boss Hunting’s On Location Vertical Video Content stands out as a premier choice for brands aiming to captivate audiences with dynamic, vertical video formats. Tailored specifically […]
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