4 March 2025
For publishers looking to scale their branded content business, having a proactive amplification strategy is key. However, to execute this effectively, publishers must either partner with […]
4 March 2025
Publishers often struggle with reactive amplification strategies that both underquote high-performing campaigns, and overspend on those that underdeliver. A reactive amplification strategy not only undermines proposal […]
15 January 2025
Introduction The beauty industry is evolving rapidly, fueled by consumers seeking tailored solutions, authenticity, and impactful storytelling. Engaging beauty audiences requires addressing their specific concerns, needs, […]
18 December 2024
Introduction The FMCG category is one of the most dynamic yet challenging spaces for brands to stand out. With fragmented buyer personas, growing price sensitivity, and […]
16 December 2024
Introduction Mums are a dynamic and influential audience, often the linchpin of household decision-making. Yet, for advertisers, engaging this group is no small feat. Mums juggle […]
16 December 2024
Introduction Born into the digital age, Gen Z has grown up with constant access to technology and a world of limitless content. This diverse, tech-savvy generation […]
11 December 2024
We’re excited to unveil Campaign Manager, a unified platform that streamlines the entire content campaign process for publishers, from start to finish. This tool is designed […]
11 December 2024
We’re excited to introduce Campaign Builder, a powerful tool designed to transform how publishers create and manage content campaigns. With its intuitive ‘shopping cart’ experience, your […]
11 December 2024
We’re excited to launch Avid’s Automated Reporting tool, designed specifically for publishers to streamline operations with an all-in-one reporting dashboard that consolidates data from third-party platforms […]