3 June 2025
Branded content has always had one big advantage: it earns attention. It doesn’t interrupt—it invites. But even the most compelling content can fall flat if it […]
3 June 2025
Introduction Amplification is no longer optional, it’s a strategic lever for unlocking campaign scale, improving margin, and winning more briefs. But how you amplify matters. Many […]
27 May 2025
Why This Matters Advertisers increasingly expect campaigns to deliver against specific KPIs—from article views and reach, to dwell time and engagement. That means it’s not enough […]
27 May 2025
The Temptation to Discount In a crowded market, it’s easy to think a sharp discount will help you win the brief. And sometimes it does. But […]
27 May 2025
From One Plan to Smart Choice Making When responding to a brief, it’s tempting to land on a single solution. But offering multiple tailored proposal options, […]
27 May 2025
How to Use Amplification, Product Bundling, and Brand Lift to grow $20K proposals to $40K, $75K, and beyond—without more production. Introduction Stretch options give publishers a […]
21 March 2025
Introduction In the fast-paced world of digital publishing, time is one of your most valuable resources. As a publisher, your team is likely juggling multiple hats, […]
21 March 2025
The Time Trap No One Talks About In the fast-paced world of publishing, time is one of your most precious resources. Every hour spent manually compiling […]
16 March 2025
When working on proposals for media agencies, publishers face significant costs in pitching for work. The competitive tender process means that for every proposal submitted, there […]