How Publishers Can Prove ROI to Advertisers in Every CampaignHow Publishers Can Prove ROI to Advertisers in Every CampaignHow Publishers Can Prove ROI to Advertisers in Every CampaignHow Publishers Can Prove ROI to Advertisers in Every Campaign
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21 March 2025

How Publishers Can Prove ROI to Advertisers in Every Campaign

Introduction In the fast-paced world of digital publishing, time is one of your most valuable resources. As a publisher, your team is likely juggling multiple hats, […]
21 March 2025

The Hidden Costs of Manual Reporting. Why Publishers Are Making the Switch to Automation

The Time Trap No One Talks About In the fast-paced world of publishing, time is one of your most precious resources. Every hour spent manually compiling […]
16 March 2025

Optimising Your Product Packages and Media Plans

When working on proposals for media agencies, publishers face significant costs in pitching for work. The competitive tender process means that for every proposal submitted, there […]
4 March 2025

Approaching a Proactive Amplification Strategy And How to Build Scalable Sales Packages For Your Sales Team 

For publishers looking to scale their branded content business, having a proactive amplification strategy is key. However, to execute this effectively, publishers must either partner with […]
4 March 2025

The Limitations Of Reactive Amplification And Why A Proactive Strategy Wins

Publishers often struggle with reactive amplification strategies that both underquote high-performing campaigns, and overspend on those that underdeliver.  A reactive amplification strategy not only undermines proposal […]
4 March 2025

The Power of a Proactive Amplification Strategy in Branded Content

For many publishers, branded content amplification (boosting content reach via programmatic or social ads) is often an afterthought, something decided reactively once a campaign is live. […]
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