Introduction In the fast-paced world of digital publishing, time is one of your most valuable resources. As a publisher, your team is likely juggling multiple hats, […]
The Time Trap No One Talks About In the fast-paced world of publishing, time is one of your most precious resources. Every hour spent manually compiling […]
When working on proposals for media agencies, publishers face significant costs in pitching for work. The competitive tender process means that for every proposal submitted, there […]
For publishers looking to scale their branded content business, having a proactive amplification strategy is key. However, to execute this effectively, publishers must either partner with […]
Publishers often struggle with reactive amplification strategies that both underquote high-performing campaigns, and overspend on those that underdeliver. A reactive amplification strategy not only undermines proposal […]
For many publishers, branded content amplification (boosting content reach via programmatic or social ads) is often an afterthought, something decided reactively once a campaign is live. […]