Guide To AmpPlus Native Ad Amplification Channels

We know publishers want their branded content to go further — and with AmpPlus, it can. When you activate off-network amplification, your written content gets pushed out beyond your own site into trusted environments where it still feels native. Here’s a breakdown of the native ad channels we use, and how each one works.

Native Ads

AmpPlus offers 4 tiers of Native Ads:

• Premium In-Feed Native
• Apple News Native Ads
• Standard Native Ads
• Run of Network Native Ads

The strengths and considerations are unique to the Native Ad option selected, lets dive into each of these below;

1. Premium In-Feed Native Ads:

What it is:

High-impact native placements that appear directly in premium content feeds across a curated whitelist of quality sites. These ads match the editorial style and sit naturally within content streams like article lists and product feeds.

Strengths:

• 100% viewable placements
  
• High engagement and dwell time (00:30–01:55)
  
• Lower CPMs than social/display
  
• Seamless contextual alignment supports long-form content engagement
  

Considerations:

• Available for written content only
  
• Higher cost due to brand safety and inclusion standards
  
• Demographic targeting can impact delivery—use only when essential

2. Apple News Native Ads

What Is It? 

Your branded article appears in-feed within the Apple News ecosystem, alongside premium editorial content on iOS devices.

Strengths:

• 100% viewable placements
  
• Strong dwell time (00:40–02:28)
  
• High brand exposure and strong publisher endorsement
  
• Cost-effective CPMs
  
• Ideal for reaching older, engaged, premium audiences
  

Considerations:

• Written content only
  
• Limited audience targeting (national only, no demo or segment overlays)
  
• Only runs within Apple News inventory

3. Standard Native Ads

What it is:
Scalable native placements across a wider inventory pool. Offers a balance between cost-efficiency, brand alignment, and targeting.

Strengths:

• 100% viewable placements
  
• Lower CPMs than Premium and Apple News
  
• More scalable reach
  
• Supports detailed audience targeting
  

Considerations:

• Written content only
  
• Broader inclusion list includes non-long-form environments
  
• Less strict brand safety filters
  
• Demographic overlays can increase costs and reduce reach—use sparingly
  

4. Run of Network Native Ads

What it is:
The most cost-efficient native ad option. Broadest reach with flexible targeting, ideal for high-reach campaigns.

Strengths:

• 100% viewable placements
  
• Lowest CPMs across all native formats
  
• Supports full audience targeting
  

Considerations:

• Written content only
  
• No brand safety filters or content quality controls
  
• Includes non-long-form placements
  
• Demographic targeting significantly affects cost and scale
  

These native ad formats are just some of the channels that  power AmpPlus — helping your branded content appear in high-impact environments, where it still feels relevant, trusted, and aligned to how audiences consume media.To learn more about our amplification channels available through AmpPlus, check out Your Guide To AmpPlus