Your Guide To AmpPlus
Want to win more briefs, reduce delivery risk, and guarantee performance across your branded content campaigns? That’s exactly what AmpPlus is designed to help you do.
Our managed service allows publishers to scope and add multi-channel amplification to proposals, only pay on sign-off, and add your own margin to every campaign—no more resourcing headaches or budget overspend.
Here’s everything you need to know.
What is Avid Amplification?
AmpPlus is a plug-and-play amplification distribution solution that lets publishers enhance any brief with scalable, targeted media—without needing to manage delivery themselves.
Publishers can add multiple channels per content piece, as well as adjust targeting across demographic, gender and interest with access to over 500 custom audience segments, in addition to extensive third party data provider segments.
All deliverables are quoted during the publisher pitching stage so publishers can include impression or content view guarantees to boost proposal competitiveness. Avid will guarantee deliverables including content (such as article or video) views for every campaign.
Once your campaign is signed, Avid takes care of the rest – with a dedicated team optimising on a daily basis to deliver your campaign successfully.
Key Benefits for Publishers like you
- Increase the competitiveness of your proposals with guaranteed deliverables
- Add your own margin onto amplification to earn incremental revenue by driving content views
- Mitigate publisher risk of delivering amplification as part of wider campaigns – no more budget overspend!
- Increase deal size by adding more audience touch points and reach to your proposals
- Reduce costs managing your spend yourself – saving resource time, lost margin in mistakes and optimised CPMs and CPCs.
- Effectively respond to targeted advertiser briefs by tapping into Avid Amp’s audience capabilities
We’ve curated a selection of high-performing, brand-safe channels to amplify your content. Each offers different levels of brand exposure, dwell time, and targeting options.
A Guide To AmpPlus Amplification Channels
| Amplification Channel | Overview | Brand Exposure | Typical Dwell Times |
| META (Facebook and Instagram) | Integrating into the Publishers Ads Manager, Avid runs in-feed placements with custom audience segmentation overlaid. | High Publisher advocates for the brand being promoted. | 00:45 – 1:36 |
| Social Display | Your static or video social assets run across the open web white list providing extensive campaign reach. | Strong Publisher advocates for the brand being promoted, however there is no comment functionality. | 00:30 – 01:20 |
| Scaled Social Display (partnered with Clarity Ads) | Same as Social Display, but without targeting and at a lower cost. | Strong Publisher advocates for the brand being promoted, however there is no comment functionality. | 00:10 – 00:45 |
| Premium In-Feed Native | Traffic-driving units to content placed on a premium whitelist of sites like Yahoo, Nine, and News Corp. | Moderate Publisher branded but less overt | 00:30 – 01:55 |
| Apple News | Your content appears in-feed on Apple News integrating seamlessly alongside editorial content. | High Publisher advocates for the brand being promoted Strong Editorial Alignment | 00:40 – 02:28 |
| Yahoo Mail | Branded tiles appear at the top of users’ inboxes | Low Limited publisher brand integration and advocacy | 00:30 – 02:08 |
Additional Amplification Channels such as Tik Tok and LinkedIn – COMING SOON!
Learn more about the power of a proactive Amplification strategy here
And if you want to try it on your next campaign Get in touch here or reach out to your Avid contact.