Why Australia’s media and advertisers should prioritise working together better

Avid Collective Founder & CEO Luke Spano speaks with Mumbrella about how greater collaboration between publishers, agencies and advertisers could unlock growth across the industry.

“Today, with attention scarcer than ever, these partnerships should be more valuable than ever. But the truth is, they’re ‘too hard’ to bring to life. The media partnerships ecosystem is fragmented, inefficient, and slowing everyone down”

Read the full article on Mumbrella.