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11 December 2024

What Is Branded Content?

One of the most common questions we hear is ‘but what actually IS branded content?’. To be clear, we aren’t talking about just branded ads here […]
11 December 2024

Introducing Campaign Manager: The Ultimate Solution for Streamlining Your Content Campaigns

We’re excited to unveil Campaign Manager, a unified platform that streamlines the entire content campaign process for publishers, from start to finish. This tool is designed […]
11 December 2024

Introducing Campaign Builder: Simplify and Streamline Your Content Campaigns

We’re excited to introduce Campaign Builder, a powerful tool designed to transform how publishers create and manage content campaigns. With its intuitive ‘shopping cart’ experience, your […]
11 December 2024

Introducing Automated Reporting for Publishers: Streamline Your Campaign Insights

We’re excited to launch Avid’s Automated Reporting tool, designed specifically for publishers to streamline operations with an all-in-one reporting dashboard that consolidates data from third-party platforms […]
11 December 2024

Introducing AmpPlus: Boost Your Campaign Reach with Confidence

We’re excited to introduce the AmpPlus, designed to help publishers take their content campaigns to the next level by efficiently managing multi-channel off-network amplification. This tool […]
14 October 2024

Case Study: How The Bottle-O Used Emotion To Create Lasting Summer Memories 

In the lead-up to Christmas 2023, The Bottle-O partnered with Avid Collective to position itself as the top choice for Australians when purchasing alcohol. With the […]
2 October 2024

Publisher Spotlight: Re-discovering the Outdoors with We Are Explorers

Meet Tim Ashelford from We Are Explorers We chatted with Tim, Managing Director at We Are Explorers, about their innovative formats, upcoming projects, becoming a B […]
2 October 2024

Case Study: How Branded Content Helped Peroni Build Brand Salience and Elevate Everyday Moments

In Winter 2023, Peroni partnered with Avid Collective to support their “Live Every Moment” brand campaign. The goal was to ensure consistency across multiple publishers and […]
30 August 2024

Case Study: How The Body Shop Championed Changemaking Beauty with Branded Content

The Body Shop is renowned for its ethical and sustainable approach to beauty. However, in a market crowded with brands making similar claims, The Body Shop […]
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