4 March 2025
For many publishers, branded content amplification (boosting content reach via programmatic or social ads) is often an afterthought, something decided reactively once a campaign is live. […]
15 January 2025
Introduction The beauty industry is evolving rapidly, fueled by consumers seeking tailored solutions, authenticity, and impactful storytelling. Engaging beauty audiences requires addressing their specific concerns, needs, […]
18 December 2024
Introduction The FMCG category is one of the most dynamic yet challenging spaces for brands to stand out. With fragmented buyer personas, growing price sensitivity, and […]
17 December 2024
Brand and Campaign Objective Cashrewards, a leading Australian cashback platform, partnered with Avid Collective to address two key goals: strengthening brand trust and increasing recall during […]
16 December 2024
Brand Overview and Campaign Goal L’Oréal Paris, a renowned heritage brand in the global beauty industry, embarked on a mission to capture the attention of younger […]
16 December 2024
Brand Overview and Campaign Goal Tip Top Thins, known for their light, health-conscious profile, set out to inspire shoppers to see it as more than just […]
16 December 2024
Introduction Mums are a dynamic and influential audience, often the linchpin of household decision-making. Yet, for advertisers, engaging this group is no small feat. Mums juggle […]
16 December 2024
Introduction Born into the digital age, Gen Z has grown up with constant access to technology and a world of limitless content. This diverse, tech-savvy generation […]
11 December 2024
At Avid, we’re building the home of native content. We’re doing this because we believe native content will become the world’s leading advertising channel. And we […]