Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences 
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5 April 2025

Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences 

Brand Overview and Campaign Goal Foxtel aimed to amplify the reach and engagement of their new Amazon Prime Video integration beyond their existing NewsCorp audience. The […]
5 April 2025

Case Study: How Branded Content Created Hype and Extended Reach for Netflix’s Pub Activation

Brand Overview and Campaign Goal Netflix sought to generate mass awareness and real-world foot traffic for a unique activation in Melbourne: the Who’s Watch Inn, a […]
17 December 2024

Case Study: How Branded Content Helped Cashrewards Build Trust And Increase Consideration 

Brand and Campaign Objective Cashrewards, a leading Australian cashback platform, partnered with Avid Collective to address two key goals: strengthening brand trust and increasing recall during […]
16 December 2024

Case Study: Repositioning L’Oréal Paris with Branded Content for the Bright Reveal Serum

Brand Overview and Campaign Goal L’Oréal Paris, a renowned heritage brand in the global beauty industry, embarked on a mission to capture the attention of younger […]
16 December 2024

Case Study: How Branded Content Reintroduced Tip Top Thins as a Versatile Kitchen Staple

Brand Overview and Campaign Goal Tip Top Thins, known for their light, health-conscious profile, set out to inspire shoppers to see it as more than just […]
14 October 2024

Case Study: How The Bottle-O Used Emotion To Create Lasting Summer Memories 

In the lead-up to Christmas 2023, The Bottle-O partnered with Avid Collective to position itself as the top choice for Australians when purchasing alcohol. With the […]
2 October 2024

Case Study: How Branded Content Helped Peroni Build Brand Salience and Elevate Everyday Moments

In Winter 2023, Peroni partnered with Avid Collective to support their “Live Every Moment” brand campaign. The goal was to ensure consistency across multiple publishers and […]
30 August 2024

Case Study: How The Body Shop Championed Changemaking Beauty with Branded Content

The Body Shop is renowned for its ethical and sustainable approach to beauty. However, in a market crowded with brands making similar claims, The Body Shop […]
29 August 2024

Case Study: How Branded Content Helped Citizens of the Great Barrier Reef Educate & Inspire Audiences 

Citizens of the Great Barrier Reef (CGBR) is a renowned not-for-profit organization dedicated to preserving the world’s largest coral reef system. With a mission to drive […]
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