“We dedicated 50% of our campaign budget to amplification, allowing us to build bespoke audiences and unlock deeper performance insights. Avid’s Amp product gave us the ability to optimise in real time, significantly boosting article performance and equipping us with learnings that shaped our next campaign.”

“We exemplified high-performing content from our first campaign and paired it with an amplification-only buy to extend its impact. Avid’s Amplification service, provided a fortnightly optimisation and reporting strategy that made it easy to steer results in real time. It was a smart, low-effort way to get more value from proven content and drive stronger outcomes.”

“Using AmpPlus means our team can rapidly build large, targeted content campaigns for our advertisers. The Campaign Builder tool automates and analyses every stage of a campaign, from building media plans to identifying the right audience segments and amplification channels to optimising content performance in real-time. By using AmpPlus, ACM feels confident we can deliver informative and engaging content that resonates with our audience.”

“Amplification played a critical role in driving visibility and engagement for Westinghouse. By investing in a high amplification budget, we ensured the content reached the right audience at scale — and the results spoke for themselves. The campaign overdelivered on every front, with Avid’s team providing continuous optimisation to maximise impact across premium environments. It was a smart, efficient way to boost reach and influence consideration during key moments.”