Brands & Agencies We Work With
Get Australia's most engaged publishers crafting content for your brand - based on your brief, ready in minutes
The Avid Platform
Unlocking the true potential of native content by combining the power of the channel with the smarts and scale of a digital solution, the Avid Platform is your point of access to our network.
_
Discover The CollectiveWe've simplified hundreds of publisher products and put them all in one place for you
Access to
150+ Publishers
_
Scale Your Brand Advocacy
One platform, countless voices. Amplify your brand message through trusted digital publishers - effortlessly and at scale.
Seamlessly launch branded content campaigns with our collective of highly engaged publishers.
_
Publishers In Every Vertical
Reach niche, highly engaged audiences with access to publishers across every vertical. Build dynamic campaigns that connect where it counts.
_
Multiple Publishers, Single Workflow
One brief, many voices. Streamline complex campaigns across multiple publishers - scaling effortlessly without added workload.
_
Plan Your Campaign
Create custom media plans as effortlessly as online shopping.
Collaborate seamlessly with Avid's media strategists or your own team.
_
Manage The Content
One brief, multiple publishers - your campaigns, defined. Let our experts handle the rest.
Review and provide feedback effortlessly with streamlined workflows - no spreadsheets needed.
Discover The
Unique Benefits of
Branded
Content
5 Common Limitations Of Intrusive Advertising
Minimal Attention
Lack of Trust
Lack of Relevance
Small/Short Ad Slots
Negative Perceptions
The Benefits of Branded Content For Brands
ACTIVE ATTENTION
Opt-In
100x longer attention time than standard display
Avid Collective Publisher Average Dwell Time Comparison
TRUST
Advocacy
Passion point publishers 15x more trusted than main digital advertising channels
DPA Data
RELEVANCE
Contextual Relevance
90% of audiences say relevance is the top factor that sparks interest in content.
IAB ‘Getting Sponsored Content Right: The Consumer View
EDUCATIONAL
Rich & Informative
Consumers are 131% more likely to buy from a brand having just read content from that brand
Conductor
EMOTIVE
Entertaining & Enjoyable
More impact when an impression garners ‘high’ vs. ‘low’ emotion
Overcome These Limitations With
Branded
Content
Active Attention
Integrates seamlessly with its environment, engaging audiences without disruption.
Trust
Builds credibility through authentic, non-intrusive storytelling.
Relevance
Connects with audiences based on their interests, keeping your brand top-of-mind.
Education
Empowers audiences to reshape perceptions by delivering knowledge that inspires action.
Emotive
Fosters lasting connections by resonating on a deeper, emotional level.
Ad fatigue is real, and audiences are tuning out from intrusive advertising. Branded content presents a solution that delivers authentic, emotional connections with consumers.
Download the whitepaper to discover how to unlock the full potential of branded content in your marketing mix
Inside, you’ll discover
- The top 5 limitations of traditional intrusive advertising and how branded content overcomes them
- A framework to help you define how you can use branded content to deliver on your brand’s unique objectives
- Why and how pinpointing your audience challenge will improve your branded content strategy
- How technology has evolved to overcome common barriers with branded content executions
- Examples of advertisers who have successfully integrated branded content into their media mix